She says the dispute is so strong that every time she looks at the color purple, she automatically thinks of Madi.Īvani also shared that she would love to do her whole crew's makeup with the For the Bebs palette. she hates the color purple,' Avani said (it's true - she was wearing a lilac hoodie during our interview). 'I love the color purple, so I put this periwinkle color in there and it's called 'Madi Don't Like'. One of her favorite shades was named after her manager's daughter and best friend, Madi. 'I was able to just use all of my makeup knowledge that I've collected over the years and turn it into what I want to see on my makeup desk,' Avani said.īe it within the For the Bebs Artistry Palette or for each stand-alone product, the shade names were inspired by Avani's friends and family. When it came to curating her own collection with makeup-powerhouse Morphe, she wanted to incorporate products that she uses in her daily routine. She admitted that she started doing 'normal makeup' more recently as she used to mostly do Halloween makeup. She even canceled plans with friends to work on her makeup collection because she had so much fun coming up with concepts.Īvani went viral on TikTok for her clown-inspired makeup looks, but when it comes to her day-to-day looks, she keeps things a little more natural. She said that although she expected it to be crazy and a lot of work to do, these projects are what she's been wanting to do, so she was happy - and prepared - to do it all.

Between hosting her own Facebook Watch series, writing her memoir and creating her exclusive collection with Morphe, how does she balance it all? While Avani Gregg is known for being TikTok's beauty babe, she's also a Seventeen cover star, actor and self-taught makeup artist who's partnered with some of the biggest brands in beauty and fashion.

Download morphe us site